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  • Writer's pictureMoondance Labs Team

Gotas to Elevate SocialFi for Content Creators in Brazil with Appchain Deployment on Tanssi

Tanssi, an appchain infrastructure protocol, has joined forces with Gotas Social, a SocialFi protocol connecting social media with web3 in Brazil. This collaboration kicked off with a successful appchain deployment on Dancebox, Tanssi’s Testnet.


Through its own appchain, Gotas will be able to empower influencers to optimize their collectibles' distribution, significantly reducing transaction fees and network usage costs. Additionally, the appchain adds utility to the Gotas token by allowing it to be used for payment of gas fees on the Gotas chain. This strategic integration seamlessly integrates NFTs and other assets into the Gotas ecosystem, enhancing user experience and fostering a more cost-efficient interaction with NFTs for creators and followers alike.


"Gotas.social has seen over 1,480,000 Gotas (NFTs) redeemed within its inaugural year. We are extremely excited about this collaboration between Gotas and Tanssi as it allows us to utilize our own blockchain, resulting in more affordable and dynamic interactions with Gotas (NFTs) for influencers, football teams, companies, and artists,” says Ariel Alexandre, CEO at Gotas Social.

Gotas Social: Bridging Web2 Social Media and DeFi


Gotas is a pioneering SocialFi protocol established in Brazil, swiftly gaining traction among creators and brands for its on-chain functionalities aimed at bridging the gap between traditional Web2 social media networks and decentralized finance (DeFi). Offering features such as proof of attendance, quests, giveaways, and token-gated access, Gotas has found widespread adoption across diverse sectors, including sports, events, education, and marketing, within the Brazilian landscape.


The gotas.social app acts as a gateway for users, enabling them to create, redeem, and trade NFTs seamlessly without the usual hurdles of web3. By integrating multiple functionalities directly into the app, Gotas empowers users to navigate the realm of SocialFi effortlessly.


Tanssi & Gotas: Amplifying UX and Community Growth for Web2 Social Media Creators with Swift Appchain Launch and Scalable Infrastructure


The collaboration between Tanssi and Gotas Social not only grants Gotas its own appchain but also fortifies its creators' economy ecosystem. With the introduction of this dedicated infrastructure, Gotas empowers influencers to seamlessly integrate their collectibles, benefiting from reduced transaction fees and network usage costs associated with having dedicated blockspace.


The Tanssi appchain protocol equips Gotas developers with infrastructure tools and services, making appchain deployment a quick and effortless process. These benefits highlight the advantages of deploying an appchain with Tanssi's support.

  • Scalability and Dedicated Blockspace: The appchain implementation enables seamless infrastructure scaling and ensures dedicated blockspace for Gotas' SocialFi ecosystem. This dedicated blockspace prioritizes social interactions, token transfers, and platform activities, ensuring a smooth user experience during peak usage. Additionally, the isolation of Gotas Social transactions enhances security and decentralization, maintaining data integrity and user privacy.

  • Developer-Friendly Infrastructure: By connecting its appchain to Tanssi, Gotas benefits from block production as a service, which avoids the need for onboarding and simplifies network management, ensuring network liveness. Furthermore, Gotas has access to other resources such as data availability and key integrations such as oracles and wallets. Tanssi handles these integrations, relieving Gotas of the burden of managing and maintaining them independently.

  • Community Governance and Participation: Appchains empower community governance within Gotas Social, enabling active user participation in decision-making processes. On-chain voting mechanisms and transparent governance protocols allow users to propose and vote on platform upgrades, fostering ownership and engagement.

  • Interoperability and Cross-Chain Compatibility: By leveraging Tanssi's Substrate-based infrastructure, Gotas Social benefits from native interoperability through XCM (Cross-chain Messaging). This grants access to an interconnected ecosystem with appchains like Moonbeam, enabling utilization of the Moonbeam Routed Liquidity for communication with external networks. This enhances liquidity and interoperability within the ecosystem, enriching the user experience and expanding the platform's capabilities.

  • Tokens and Incentive Mechanisms: Gotas leverages appchains to enable tokens of platform assets and implementation of incentive mechanisms such as staking, yield farming, and liquidity mining. These mechanisms incentivize user participation, content creation, and community engagement, driving network effects and sustainable growth.


Moving Forward


The collaboration between Gotas Social and Tanssi began with a successful appchain deployment on Dancebox, Tanssi’s TestNet. With Tanssi's support, Gotas Social is well-equipped to focus on what truly matters: growing its creators' community and economy ecosystem. This move not only simplifies Gotas’ appchain infrastructure deployment and management but also supports its scalability and performance. This joint effort will follow up with Gotas' future launch on the Tanssi Main Network later this year.


Developers keen to deploy an appchain with Tanssi can get started at apps.tanssi.network.


About Tanssi Network

Tanssi’s appchain infrastructure protocol is designed to simplify and accelerate the deployment of appchains. By connecting a chain to Tanssi, it is instantly transformed into a modular appchain. This transition grants access to a developer-friendly and permissionless environment, fully stocked with all essential infrastructural components to run a chain right out of the box. Key features include a shared and decentralized network of block producers, ensuring robust security and data retrievability, alongside seamless integrations with vital tools like bridges, wallets, block explorers, RPC endpoints, indexers, oracles, and more. As a result, appchains can be deployed in just minutes—a significant improvement over the typical months-long process. Learn more at tanssi.network.


About Gotas Social

Gotas Social is a pioneering SocialFi protocol, swiftly gaining traction for its innovative approach to bridging Web2 social media with DeFi in Brazil. Offering features like proof of attendance, quests, giveaways, and token-gated access, Gotas has found widespread adoption across sectors such as sports, events, education, and marketing. The gotas.social app serves as a seamless gateway for users, enabling easy creation, redemption, and trading of NFTs without the typical web3 hurdles. Through integrated functionalities, Gotas empowers users to navigate the SocialFi landscape effortlessly. Learn more at gotas.social.

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