Gotas Launches Its Own L1 on Tanssi to Power Real-World Brand, Creator, and Event Engagement in Brazil

Tanssi, the infrastructure protocol for launching sovereign L1s in minutes, today announces that Gotas, an on-chain SocialFi and loyalty protocol, has deployed its own dedicated L1 on Tanssi mainnet.

Built for brands, creators, and event organizers in Brazil, Gotas’ chain turns real participation into on-chain assets, from event check-ins and fan campaigns to retail touchpoints and creator activations.

The protocol already supports 170,000+ wallets, 2.7 million Gotas redeemed, 4,500+ creators and brands onboarded, and over 70,000 marketplace transactions, entering mainnet with established usage across live campaigns, events, and creator programs.

The Real Market Gap

Digital engagement has scaled, but ownership has not. Brands and creators spend heavily to activate their audiences, yet the systems they rely on keep them structurally dependent on centralized platforms. Algorithms determine reach, audience data remains siloed, loyalty programs are fragmented, and Web3 onboarding is still too complex for mainstream users.

Brazil is one of the world’s most socially engaged markets, with over 26 million people already exposed to crypto, around 12% of the population, nearly double the global average. At the same time, the NFT market has shifted decisively toward utility, with over US$1.58 billion in secondary volume now driven by loyalty, ticketing, and brand engagement rather than speculation. The infrastructure has not kept pace with the shift toward utility-driven digital participation.

Yet the core issues remain unchanged: brands and creators do not own their audiences, cannot port engagement across platforms, and lack reliable records of participation. Traditional loyalty stacks were not built for on-chain engagement that spans events, creators, and verticals, and that is exactly the gap Gotas is designed to close.

What Gotas Powers On-Chain

Gotas is already used across Brazil by sports teams, creators, and event organizers to reward real participation. When a fan checks in at a stadium, attends a major retail conference, or completes a creator-led challenge, they receive a Gota, a digital token proving that the interaction happened.

Each Gota functions as a proof-of-engagement asset: it can verify attendance, unlock rewards or gated experiences, and serve as the building block of loyalty and membership programs. Every interaction is recorded as first-party data that the brand or creator actually owns, giving them a verified view of who participated, when, and how.

What makes Gotas unique is how it consolidates the entire engagement stack into one system. It unifies check-ins, challenges, POAP-style collectibles, reward tiers, and secondary-market trading. The ecosystem also includes programmable loyalty tiers and token-gated communities, enabling brands and creators to build long-term engagement models on-chain.

The UX remains fully frictionless; users redeem Gotas through QR codes or links with no wallets or gas fees. GotasPay enables low-fee crypto payments and instant settlement, while PIX integration provides a familiar, high-access on-ramp for Brazilian users. 

Together, these rails allow rewards, redemptions, and payments to run on the same infrastructure consumers already use every day, providing brands and creators a unified system that replaces fragmented tools. By combining Web2-level simplicity with Web3 transparency, Gotas makes digital ownership accessible to mainstream audiences without changing their behavior.

This model is already operating at scale, powering campaigns for Brazil’s top football clubs, large-format activations such as Fórum E-Commerce Brasil, entertainment launches, and creator-led programs like Enaldinho’s Castle. Launching a sovereign L1 on Tanssi now gives Gotas the dedicated infrastructure needed to support these high-volume, real-time campaigns with predictable performance, custom economics, and full control over execution.

Why Gotas Chose Tanssi

For Gotas, engagement is the execution layer. High-volume campaigns, real-time activations, and reward mechanics cannot depend on the congestion patterns or fee markets of a general-purpose chain. A sovereign L1 gives Gotas predictable performance, economic control, and the ability to shape execution logic around how engagement actually works.

Tanssi provides that sovereignty without the operational lift. Gotas can launch dedicated infrastructure in minutes and scale campaigns without maintaining validators, sequencers, or DevOps tooling.

By launching its own L1, Gotas gains:

• Dedicated blockspace, ensuring stadium check-ins, large events, and real-time campaigns never compete with unrelated network traffic.

• Runtime customization (fees, governance, logic) to match gas policy and reward mechanics to the economics of engagement rather than generic DeFi flows.

• A decentralized sequencer set assigned and rotated by Tanssi, removing single-operator dependency during peak activation periods.

• Ethereum-aligned economic security via Symbiotic restaking, eliminating the need for Gotas to bootstrap and maintain its own validator set.

• Instant infrastructure provisioning (RPC, explorer, DA) so the team can focus on integrations, campaigns, and product logic instead of DevOps.

• Trust-minimized messaging to Ethereum assets, enabling stablecoin and ERC-20 flows into the Gotas ecosystem without relying on fragile bridges.

• Native interoperability across Tanssi L1s, supporting future cross-chain engagement assets and partner campaigns.

• A pay-as-you-go model tied to block production, aligning infra costs with real campaign activity.

What’s Next for Gotas

Gotas will use its sovereign L1 to expand the infrastructure already working in Brazil. The immediate roadmap centers on:

• Scaling GotasPay and PIX-based flows so loyalty, engagement, and payments operate on the same chain across existing verticals.

• Standardizing engagement playbooks, from proof-of-attendance to cross-brand loyalty campaigns, giving agencies, brands, and creators reusable, on-chain templates instead of one-off implementations.

• Consolidating engagement data and tokenized assets on a dedicated execution layer, ensuring that real-time campaigns run on predictable infrastructure built for volume.

  
  

Gotas’ launch reflects a broader shift in consumer and creator ecosystems: applications where engagement, loyalty, and user economics are central are moving to sovereign L1s.

As NFTs evolve from collectibles to utility-driven tools, these applications need predictable performance, economic control, and a verifiable engagement layer they own.

What Gotas Signals in This Shift:

• Engagement and loyalty are becoming execution-layer concerns, not app-layer features.

• Purpose-built L1s are emerging as the default path for consumer applications that operate at scale.

• Tanssi provides the infrastructure for SocialFi and consumer applications that need sovereignty without the operational overhead.

  
  

The market is shifting from shared blockspace to dedicated infrastructure for engagement at scale. Gotas’ L1 puts this model into production.

Teams ready to deploy their own L1 can launch directly through the Tanssi dApp or explore how it works in the developer documentation.

Quote from Ariel Alexandre, CEO of Gotas:

"For us, partnering with Tanssi to create our own blockchain is crucial. It further reduces operational costs, provides greater ownership and speed in integrations, and most importantly, brings worldwide visibility. In Brazil, we already reach over 160,000 people, and with our expansion plans, Tanssi's global reach helps tremendously in this flow. The combination of all this allows us to have a more recognized, faster, and more agile Gotas, greatly aiding in scaling the product even further."

About Tanssi

Tanssi delivers decentralized infrastructure as a service, empowering RWA and fintech clients to launch sovereign appchains effortlessly, without managing infrastructure complexity.

About Gotas

Gotas is an on-chain engagement protocol that turns real participation into digital assets, enabling brands, creators, and event organizers in Brazil to build loyalty and community on chain.