Trexx Launches Purpose-Built L1 on Tanssi to Power AI-Driven Fan Monetization in Esports

Brazil’s Trexx builds loyalty chain for gamers and brands — Counter-Strike teams already onboard.

Tanssi, an infrastructure-as-a-service protocol for launching sovereign L1s in minutes, has today announced a partnership with Trexx, a Brazilian gaming and social finance startup. Through the collaboration, Trexx will launch a custom blockchain powered by the Tanssi network to offer monetary rewards to devoted players.

Trexx is building the loyalty and credit infrastructure for the future of digital fandom. By launching its own L1 on Tanssi, Trexx enables esports teams and game creators to monetize their fanbase through AI-powered engagement, behavioral credit scoring, and tokenized digital products.

Today, less than 5% of gamers make in-game purchases, leaving most of the audience unmonetized — and over 80% of esports teams operate at a loss, relying almost entirely on sponsorships they don’t control. Trexx addresses this sponsorship dependency by helping teams own their fan economy and generate recurring revenue directly from engaged audiences.

Rather than fighting for user retention inside games, Trexx shifts the value layer to the fan ecosystem — where creators can automate campaigns, sales, and credit access using real behavioral data. Tanssi’s infrastructure makes it seamless to deploy and scale these on-chain activations, powering a new era of monetization beyond the game.

“Gamers aren’t just users, they are community builders and value creators,” said Heloisa Passos, CEO of Trexx. “By launching our own chain with Tanssi, we can finally deliver the loyalty mechanics and community experiences gamers deserve, starting in Brazil and expanding across LATAM.”

Launching a purpose-built L1 on Tanssi—rather than relying on a general-purpose chain—gives Trexx direct control over fees, throughput, and loyalty logic. The chain is EVM-compatible, with trustless interoperability to Ethereum and across Tanssi L1s, ensuring liquidity and assets don’t fragment. Predictable fees and fast confirmations improve the player experience, while Tanssi handles validator orchestration, sequencing, and developer support so Trexx can focus on building products and campaigns instead of infrastructure.

“Projects don’t want to spend a year on plumbing infrastructure. Now that Trexx is live on Tanssi, it can focus on shipping products that deliver real benefits to user experience,” said Thiago Rudiger, CEO of the Tanssi Foundation. “We’re seeing the same demand from fintech, RWAs, and other sectors.”

Trexx is based in Brazil, one of the fastest-growing regions in the gaming sector, and has already onboarded over 16 local esports teams. Players participating in Trexx’s loyalty program will earn points for rewards such as gift cards, discounts, and event access, while brands are empowered to design novel types of campaigns. 

Today’s announcement follows Tanssi’s recent collaboration with global payments platform Wirex, which will launch a custom Tanssi-powered blockchain to handle over $20B in global payments. The network is rapidly onboarding projects that need reliable throughput, low fees, and granular control over their user experience. 

About Trexx

Trexx is a Brazilian gaming and social finance platform that connects brands, gamers, and esports teams through loyalty programs, rewards, and community engagement. With partnerships across Brazil’s esports scene and fintech integrations like a co-branded Wirex card, Trexx is building a loyalty network that turns gamer activity into real economic value. Learn more at trexx.com.br.

About Tanssi

Tanssi delivers infrastructure-as-a-service for sovereign L1s. Teams can launch purpose-built blockchains in minutes with Ethereum-aligned security, predictable performance, and customizable runtimes. By automating validator orchestration and sequencing, and providing native interoperability across L1s and Ethereum, Tanssi lets projects control their economics and focus on adoption — without the burden of building infrastructure from scratch.